Company Ethos: Tea for Change

Our Ethos at Déjà Brew Cornwall

Sustainable Tea. Ethical Practices. Community at the Core.

At Déjà Brew, we believe that good tea should do more than taste amazing — it should make a positive impact. From our tea shop in Truro to our online store, everything we do is grounded in sustainability, ethics, and community care.

We’re proud to be a Cornwall-based loose leaf tea company committed to creating high-quality, eco-conscious products that nourish our customers and protect the planet. That means every blend we create — from our organic loose leaf teas to our tea accessories Cornwall customers love — is carefully sourced, packaged, and sold with integrity.

1. Sustainable Sourcing

Our teas are blended with ingredients that are as kind to the earth as they are to your body. We prioritise working with UK suppliers who follow organic and sustainable farming practices. If it’s not sustainable, it doesn’t make it to our shelf.

2. Eco-Friendly All Round

We’re passionate about reducing waste and running a truly eco-conscious tea business.

  • All our teas are compostable.
  • Our packaging is reusable or fully recyclable.
  • No greenwashing. Just real sustainability.

From the leaves in your cup to the box it comes in — everything is chosen with care.

3. Ethical Business Practices

We only partner with suppliers who uphold strong ethical labour standards. That means:

  • Transparency throughout our supply chain.
  • Fair treatment and fair pay for workers.
  • Respect for people as well as the planet.

Déjà Brew Cornwall stands for fairness in every sense of the word.

4. Community-Centred & Proud

Déjà Brew is an LGBTQIA+ safe space and a place where everyone is welcome — no matter who you are or how you take your tea. We’re also working behind the scenes to do more:

  • Supporting vulnerable groups in our local community.
  • Hosting inclusive, welcoming events.
  • Using our platform to raise awareness and give back.

Because community care is just as important as sustainability.

More Than a Mission — It’s a Movement

At Déjà Brew, our ethos isn’t just printed on a poster — it’s infused into every blend, every package, and every decision. We're always learning, always improving, and always looking for ways to make tea for change more than just a phrase.

When you shop with us, you’re not just buying loose leaf tea in Cornwall — you’re supporting a better way of doing business.

Together, we can brew something better. Join us in making mindful tea choices that give back to the earth, to each other, and to future generations.